Examples of Strategy Within Social
I possess a talent for crafting social media marketing strategies, particularly through the dynamic medium of video content. My expertise shines in creating videos that seamlessly blend organic and paid approaches to maximize brand visibility and engagement. By adeptly tapping into current trends, I ensure my videos resonate deeply with the target audience, driving significant brand awareness.
What sets me apart is my meticulous attention to detail in editing and incorporating compelling on-screen copy. These elements not only enhance the visual appeal of my videos but also effectively convey brand messages, leaving a lasting impact on viewers.
In this piece that I helped to ideate, produce, shoot, and edit, I utilized several different video components and dynamics that helped this video achieve 5M views and 35k likes. These included:
Quick edits cutting the screen in half between two people
Gameshow style sound effects and cuts
In-app, organic filters (eyes and mouth on TikTok)
Research had shown that videos using this specific style of quick, push-in editing coupled with on screen copy drove engagement. This piece ended up performing incredibly well for us garnering 670k views and over 400 likes.